About Us

Our value creation services have been built to assist our clients to focus on their core competencies, to participate in new business ventures, and to adopt new business models that would be difficult and/or expensive to undertake individually. Whether you are an existing life insurance company or distributor, or a company wishing to enter the life insurance market, BlueInc is able to offer you an end to end solution for your insurance needs.

To do this:

•  We combine a creative structuring and business planning flair with our proven operational and execution capability.
•  We provide speed to the market. We are able to design, manufacture and implement new products into the market in a very short time frame.
•  We assist client organisations to create a differentiating value proposition.
•  We are specialists in business strategy and have extensive hands-on experience in managing life insurance companies in Australia and Internationally.
•  We attract and retain the best talent and work with open, non-hierarchical structures and approaches, striving to achieve the highest values for our clients.

Principal - Russell Howden

Russell is the founder and Managing Director of BlueInc. Before setting up BlueInc, Russell was the founder and Managing Director of PrefSure Life in Australia. He has also held senior executive positions overseas with Capital Alliance Life and American International Group and has extensive experience in life and general insurance, product development, mergers and acquisitions, and insurance administration services.


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