Let’s Insure and FlexiSure, which are household names in the direct life insurance market, are two of the group’s brands.


BlueInc Services helps Australia’s leading insurance providers with all aspects of life insurance policy management.


BlueInc is actively interested in investing its own capital to help start up businesses in the financial services industry realise their potential.


BlueInc is an independently owned Australian financial services group located in Chatswood Sydney.

The Group focusses on three core business areas:
Distribution Solutions, Administration Solutions and Venture Capital.

BlueInc was established by Russell Howden in 2004. Since then the group has built a solid reputation in the life insurance industry for providing leading distributors and insurers with distribution and administration solutions. More recently BlueInc has expanded its activities to include Venture Capital.

We have a very experienced, highly motivated and incentivised management team with a proven track record in the insurance space.

Custom-built systems, efficient processes and tailor-made solutions.

Remove the burden of complex product structures and legacy systems.

We can take care of it all.



The following brands are all part of BlueInc Group:


Our core values

BlueInc is a values-based organisation. Our five values define how we do business, make decisions and treat all our stakeholders. Our values are:


We demonstrate accountability in our willingness to take responsibility for our actions and outcomes, and by honouring our obligations to all stakeholders.


Throughout the group we embrace and promote diversity and value the many talents and skills our employees bring from different backgrounds and perspectives.


We work collaboratively as a team to achieve mutually beneficial results and build strong relationships with all our stakeholders.


We believe in doing what is right for our clients, community and shareholders by living up to what we say, being honest and treating all stakeholders with respect.


We strive for excellence in everything we do, by delivering on our promises and providing all stakeholders with the highest standard of products, service and performance. We continually challenge ourselves to find better solutions, improve our processes and grow our people.

Community involvement

BlueInc is committed to supporting organisations and causes that promote the health and well being of the community. Some causes we have been involved with include:

• The Leukaemia Foundation in support of childrens' battle against the blood / bone marrow disease Aplastic Anaemia

• The Movember Foundation in support of research into mens prostate and testicular cancer

• Sydney's 24 Hour Mega Swim in support of those affected by Multiple Sclerosis


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